Dana Kennedy
Substack/Marketing Professional
Workshops: 1. SUBSTACK CURIOUS: More Than a Newsletter. 2. SUBSTACK KICKSTART: From Idea to Momentum.
Dana Kennedy is a marketing and communications professional with more than 30 years of experience helping organizations find the right words, tell better stories, and connect meaningfully with their audiences. A writer at heart, she has spent much of her career developing brand messaging, writing copy, and creating integrated marketing campaigns that capture a client’s voice, achieve their goals, and bring genuine value to the people they serve.
Inspired by her own love of navigating the unknown—both out in the world and within ourselves—Dana is also the creator of The Adventuresome Life, a self-discovery company and community built around a simple idea: Fear Less. Live More. The Adventuresome Life encourages people to challenge the fears, expectations, and old stories that keep them playing small; rediscover what excites and matters to them; and create a life that feels more adventurous, intentional, and fully their own.
Dana brings her decades of marketing, writing, and audience-building experience to Story Summit, where she manages the organization’s Substack publication. She teaches beginner and intermediate Substack classes, helping writers create publications that reflect who they are, connect with readers, and support their larger creative and professional goals. She also facilitates Story Summit’s monthly Substack Forum, an ongoing community where writers can ask questions, troubleshoot challenges, explore new tools and strategies, and learn from one another. Dana also offers one-on-one Substack coaching tailored to each writer’s individual goals, challenges, and stage of growth.
Learn more about Dana: https://substack.com/@theadventuresomelife.
Workshops
“SUBSTACK CURIOUS: More Than a Newsletter – Discover What Substack Could Do For You and Your Writing.” New to Substack or simply wondering what all the buzz is about? This workshop is designed for writers who want to understand what Substack is, how writers are using it, and whether it might have a place in their own creative life. We’ll go beyond the idea of Substack as simply another newsletter platform to explore how writers are using it to share their work, find and connect with readers, build community, and create new opportunities around their writing. You’ll leave with a clearer understanding of the platform and your own ideas for how you might use it.
“SUBSTACK KICKSTART: From Idea to Momentum – Find Your Focus, Connect With Your Reader, and Create a Publication You Actually Want to Keep Writing.” Already have a Substack, but find yourself stuck, uncertain what to do next, or hesitant to try new things? This workshop is designed for writers who know the basics but need a little help moving forward. We’ll look at some of the most common places writers get stuck, explore practical ways to create stronger content and connection, and workshop your own next step. You’ll leave with fresh ideas, greater clarity about where to focus your energy, and one concrete action you can take to get your Substack moving again.